BELAY Acquires Scale Finance to Expand Fractional Financial Services

ATLANTA, January 24, 2024 — BELAY continues to expand its exceptional client offerings by acquiring Scale Finance for its specialization in fractional CFO and Controller services under the BELAY brand. This is the latest addition to BELAY’s ever-expanding suite of services and continues its momentum as one of Inc. 5000’s fastest-growing companies for nine years running.

Launched in 2010, BELAY disrupted the virtual staffing market with flexible, U.S.-based staffing solutions for businesses, nonprofits, and churches. They give busy leaders the confidence to climb higher by matching them with Virtual Assistants, Accounting Professionals, and Social Media Managers. BELAY has scaled exponentially in the last ten years, expanding its offerings to include several forms of financial services.

Scale Finance, founded in 2006, is focused on offering flexible CFO, Controller, and corporate finance services to small companies. They share BELAY’s client-obsessed culture and passion for helping small businesses succeed.

“We’re always looking for ways to offer exceptional service to our clients,” said BELAY’s CEO, Tricia Sciortino. “We see a growing need for small businesses and nonprofits to enlist trusted financial expertise, but hiring an experienced executive is typically out of reach. Our existing fractional CFO model was a game-changer for these organizations, and now with Scale, we can offer even more tailored options designed to fit exactly what they need.”

“Scale Finance’s knowledge and experience is the perfect addition to our suite of financial services. We’re thrilled to begin offering even more robust CFO and Controller plans to help our clients find the right financial hire—right now!”

With this move, BELAY dramatically strengthens its finance and accounting services for small companies with challenging requirements.

“Our Scale Finance team is uniformly enthusiastic to join forces with BELAY,” said Scale Finance Co-Founder, Dave Gilroy. “BELAY is setting the gold standard for flexibly organizing a team of exceptional and diverse professionals to deliver client impact beyond expectations every single day. Logically, Scale Finance is adding to BELAY’s winning formula by enhancing and extending higher-end finance and accounting services such as fractional-use CFO and Controller work.” 

BELAY’s fractional CFOs help clients with …

  • Longer-term financial planning & budgeting
  • Financing working capital and growth
  • Decision-support analysis
  • Board, lender, and shareholder/investor relations
  • Reviewing contracts
  • Coordinating with CPAs on audit or complex tax filings.

And BELAY’s Controllers will provide comprehensive finance and accounting services such as …

  • Timely and accurate financial reporting
  • Cash forecasting
  • Variance tracking vs. budget while understanding drivers
  • Establishing integrity and control in all accounting processes 

About BELAY 

Finding the right help for your growing organization can be difficult and time-consuming. BELAY helps clients thrive by matching them with dedicated, U.S.-based Virtual Assistants and Accounting Professionals, allowing executives and business owners to focus on growing their organizations. Learn more at

About Scale Finance, now BELAY Financial:

BELAY Financial LLC ( provides flexible contract CFO & Controller services to entrepreneurial companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, valuing businesses, and other financial management. Most of the firm’s clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. BELAY Financial has a team of more than 45 professionals serving more than 120 companies, and is part of BELAY Solutions, a national firm providing virtual assistants, social media management, and accounting services to small companies.