Scale Finance Advises on Sale of buyCalls to CLEARLINK

Digital marketing and sales company CLEARLINK welcomes marketing agency buyCalls to its growing family. CLEARLINK is pleased to announce the recent acquisition of buyCalls, a North Carolina-based marketing agency.

“We are thrilled to join the CLEARLINK family—a company we’ve always considered one of the nation’s top marketing and sales organizations,” said David Petsolt, President of buyCalls. “With a focus on partner relationships and digital marketing, the buyCalls team is eager to help CLEARLINK grow the top brands in the home services, insurance and solar industries.”

With more than 1,200 employees, CLEARLINK utilizes a mix of digital marketing, retargeting and sales expertise to consistently deliver millions of new customers on behalf of their brand partners.

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Based in Southern Pines, NC, buyCalls is a marketing agency specializing in lead generation and digital marketing for leading home services brands. Moving forward, as part of the CLEARLINK family, the new buyCalls division will be focused on affiliate and partner marketing for CLEARLINK’s brand partners, including ADT, AT&T, CenturyLink, Frontier Communications, Progressive, Verizon and Vivint. Operating as a division of CLEARLINK, buyCalls will remain in Southern Pines and will be referred to as “buyCalls, powered by CLEARLINK.”

“We are delighted with our acquisition of buyCalls,” said Sam Funk, President of Home Services and Chief Financial Officer at CLEARLINK. “With their experience in both partnership marketing and digital marketing, buyCalls will make a significant contribution to CLEARLINK’s strategic vision to partner with the world’s leading brands to increase their reach and drive.”

Scale Finance served as buyCall’s transaction advisor and managed the sell side transaction process from beginning to end. “The acquisition was a perfect fit for both companies” remarked SF Managing Director, Gerhard Renner, who led the Scale Finance advisory team. “Both companies are highly entrepreneurial, have similar core values and share complimentary strengths. We are very pleased to have assisted buyCalls achieve such a terrific outcome”.

CLEARLINK partners with the world’s leading brands to increase their reach, drive and fulfill valuable transactions, and deepen insight into consumer behavior. CLEARLINK has delivered millions of customers to its brand partners, including ADT, AT&T, CenturyLink, Frontier Communications, Progressive, Verizon and Vivint, over the past ten years through its customized marketing, sales and analytics platforms. CLEARLINK, headquartered in Salt Lake City, Utah, and established in 2003, employs more than 1,200 local sales, technology and marketing professionals. To learn more about CLEARLINK, visit

About buyCalls
buyCalls is an award-winning, Inc. 5000-recognized national agency specializing in affiliate and digital marketing for national brands. Through a dedicated team of interdisciplinary marketing specialists, buyCalls generates customer acquisitions for brands such as DIRECTV, ADT Home Security, and many others every day. Learn more at To Deter Property Crimes, you should consider using high quality and modern security systems. If you invest in these devices, it will prevent your house from being targeted by thieves.
About Scale Finance

Scale Finance LLC ( provides contract CFO services, Controller solutions, and support in raising capital, or executing M&A transactions, to entrepreneurial growth companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, business valuations, and other financial management, and provides strategic help for companies raising growth capital or considering M&A/recapitalization opportunities. Most clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. Scale Finance has multiple offices in the Carolinas including Charlotte, Raleigh/Durham, Greensboro, Pinehust and Wilmington with a team of more than 45 professionals serving more than 120 companies throughout the region.