Scale Finance Closes $6.5M Capital Raise for Trident Marketing

Trident Capital LLC (dba Trident Marketing) is a leading Sales, Marketing, and Technology company focused on customer generation for major brands across the United States.  The Trident’s marketing expertise spans traditional media, online & mobile, generating thousands of calls each day. Trident relies on deep quantitative predictive analytics, which allows detailed tracking, analysis & maximizing profitability for each customer encounter.  The company is guided by a world class people with an entrepreneurial spirit who see the world not for what it is – but what it could be.  Major customers include DirecTV, ADT, HughesNet and Travel Resorts of America.


With the financial advisory support of Scale Finance, Trident has closed $6.5 million of senior debt through First Bancorp.  Steven Baldelli, Trident Marketing’s CEO observed “we operate a very complex business model, and our job was to provide clarity, simplicity, and a financially sound plan.  We are extremely pleased with the outcome and First Bank’s decision to support our strong growth”. Managing Director Gerhard Renner serves as Trident’s CFO and commented “this is a perfect example of Scale Finance’s model at work – our Chief Financial Officers leverage the expertise of our capital markets group, and work hand in hand with the entrepreneurs to ensure we present a comprehensive and compelling case to our financial partners”. 

This funding expands Trident’s balance sheet enabling the Company to capitalize on growth opportunities, expand working capital, and make capital investments.

About First Bancorp

First Bank was established in Troy, North Carolina built on a commitment to care for customers like no other bank, providing genuine community bank service and helpful solutions from local bankers who care about doing what’s right. With more than 77 years of dedicated service, that commitment has not wavered. First Bank proudly serves 29 counties in North Carolina, with locations in South Carolina and Virginia, for a total of nearly 100 full-service branches and is the fourth largest bank headquartered in North Carolina with approximately $3.2 billion in assets.

About Scale Finance

Scale Finance LLC ( provides contract CFO services, Controller solutions, and support in raising capital, or executing M&A transactions, to entrepreneurial companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, business valuations, and other financial management, and provides strategic help for companies raising growth capital or considering M&A/recapitalization opportunities. Most of the firm’s clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. Scale Finance LLC has offices throughout the southeast including Charlotte, Raleigh/Durham, Greensboro, Wilmington, Washington D.C. and South Florida with a team of more than 45 professionals serving more than 100 companies throughout the region.