Scale Finance Closes Growth Equity Investment for Better Car People LLC

Better Car People LLC (BCP), based in Monroe, NC, is a group of automotive experts who have transformed the way dealerships operate through the use of digital technologies.

The company provides SaaS solutions for Sales and Service BDCs (Business Development Centers), internet lead responses, and training to maximize every marketing dollar spent by auto retailers. BCP currently partners with more than 1,500 auto dealerships around the US and Canada.

BCP has grown fast since its founding in 2009. BCP’s founding team brings extensive experience from the automotive industry, including expertise in sales, fixed operations, and dealer management systems and IT infrastructure.

BCP’s core products, BCP for Sales and BCP for Service, were developed as proprietary SaaS solutions providing extraordinary impact to auto dealer sales and service performance. BCP products also free up dealer personnel to spend more time with customers and less time in front of computers.

Graham Software Development (GSD), based in Wayne, PA, is part of the Graham Group and provides private capital to technology businesses.

GSD invests private, family capital and is focused on growing, profitable technology companies. GSD does not operate a fund model and is not driven by fund raising cycles for capital or exits. Simply put, GSD seeks to build businesses, profits, and cash flow over “exits”, losses and fund raising vehicles.

GSD was extremely impressed with BCP’s fast and consistent growth over many years, high performance, deep relationships in the industry at both OEM and retailer level, current momentum, and enormous market opportunity going forward.

GSD’s major growth equity investment in BCP provided both additional fuel to accelerate the growth of the business, execute on strategic partnerships and opportunities, and provide liquidity to founders.

Scale Finance’s Managing Director, Dave Gilroy, managed this highly successful transaction process end-to-end. Gilroy has also served BCP in recent years providing business valuation services. Moreover, SF Partner Bill Schiffli supported the transaction process and currently provides contract CFO services to BCP.


About Scale Finance

Scale Finance LLC ( provides contract CFO services, Controller solutions, and support in raising capital, or executing M&A transactions, to entrepreneurial companies. The firm specializes in cost-effective financial reporting, budgeting & forecasting, implementing controls, complex modeling, business valuations, and other financial management, and provides strategic help for companies raising growth capital or considering M&A/recapitalization opportunities. Most of the firm’s clients are growing technology, healthcare, business services, consumer, and industrial companies at various stages of development from start-up to tens of millions in annual revenue. Scale Finance has multiple offices in the Carolinas including Charlotte, Raleigh/Durham, Greensboro, and Wilmington with a team of more than 45 professionals serving more than 130 companies throughout the region.