(Charlotte, NC) Fuzion Investment Capital, the parent company of ZX Fitness, announced it has added a new equity partner Allstate Financial Group. Allstate has invested into ZX Fitness to ensure the continued growth of the fitness centers.
ZX Fitness has also named Ron Poliseno the new president of the company to oversee the day-to-day operational control. Poliseno has more than 25 years experience in the fitness industry and is looking to take his expertise to the three ZX Fitness markets.
“I am very excited about the opportunities ZX Fitness has in the Carolina markets,” said new ZX Fitness President Ron Poliseno. “ZX Fitness is going to position itself as the value leader in the fitness industry by empowering the member to choose his or her rate.”
The new business plan of ZX Fitness is to offer fitness memberships starting at $10 per month with additional amenities available to the member upon request.
“The bottom line of the business plan is to assert market dominance throughout the Carolinas,” Poliseno said. “The opportunity is out there, we need to be the leader in customer service, the lowest membership cost, and the preeminent facilities in the market.”
ZX Fitness provides several fitness-related services for the community. The 12 ZX Fitness locations in the Carolinas offers memberships starting at $10 per month and offers several amenities including group fitness classes, personal trainers, tanning packages, child watch, cardiovascular equipment, free-weight areas, pin-loaded equipment and more.
ZX Fitness has 9 North Carolina locations in Durham, Charlotte (3), Statesville, Lincolnton, Matthews, Harrisburg, and Concord. ZX Fitness has 3 South Carolina locations in Greenville, Spartanburg, and Taylors.
